Web Hosting Blog

The SEO (Search Engine Optimization) has been rapidly becoming a dynamic game. SEO professionals need to become more analytical than ever.

Here are few quick tips for the SEO professionals in the Web Hosting business:

1. Document Commencement :- In 2009’s Google algorithm, the date of document commencement of a particular website or a single web-page may be used in various areas of Google. The data might be the registration information, the date Google’s robots first botted the links to the site or the page. The SE (Search Engine) might use this data for the purpose of ranking documents to set up credibility and relevance.

2. Content may impact on Google Ranking:- The freshness and uniqueness of content of the websites and its web-pages might be a crucial factor in the new Google’s algorithm. So would be the effect of outgoing links as well as the Inbound links (though not that crucial but definitely useful). Google is bound to differentiate between the measurement of real, large, changes in the content with superfluous changes and rank based on this data.

NOTE: Unique content (No matter Fresh or Stale) should always play an important role in the Google algorithm.

3. Spam :- Spam has been an ever disturbing problem to the web users and also for the Web Hosting service providers. Google is expected to deploy systems for its detection and prevention from the data collected from :

- Sites whose ranking increases too increases quickly

- Growth of non-relevant links

- The percentage of similar anchor text

- Google is expected to check the registration information, details of hosts, IP addresses, name servers etc and tally them with the Black List.

- The rate of gaining links.

4. Google might Measure :-

a) Online User Behavior

- Amount of time spent on a given web-site or web page

- Click-Through Rate (CTR) of the visitors results in the Search Engines Result Pages (SERP’s)

b) Information of the Domain

- Date of Registration

- Addresses and Names of Administrators and the Technical Contacts

- Name Server Addresses

- Data Stability

- Length of Renewal

- DNS Records

- Hosting location and Company

Here are a few tips to remember while developing website of your own.

1. Creating Content

2. Getting listed

3. Improving your page rank

4. Advertising the website

5. Generating revenue using Adsense.

1. Creating Content :

• Create useful rich quality material beneficial for the users. Put yourself in the user’s shoes and then think what contents can be helpful for the user.
• Design the website for the users and not for the search engine’s spiders and bots. The titles, anchor texts and tags should be relevant and descriptive.
• The information should be available in many ways such as quick reference links, tutorials, printing access, forums, blogs, etc.
• The title of the page should give an idea of the page contents.
• Make good use of the keywords and phrases that users are more likely to search.
• Make a logical design of the web site. Interlink pages. If the web page has links then they should open in a different browser.
• The web site should have a site map for Google to understand the structure of the web site.
• Web page should be kept short, the data in it should be precise.
• As much as possible try and avoid dynamic content such as Java Scripts, Flash, DHTL etc as the search engine bots index a plain text or html page much easily. It is a possibility that Google spiders may not index such pages.
• Spellings should not be incorrect.
• There should be a provision where users can give their feedback.
• Remove broken links if any.

2. Getting Listed (Listing Your Web site)

• After registering your domain on the Internet you should submit it to Google using .

3. Improving Your Page Rank

• Pagerank is Google’s system of ranking web pages.
• Pages should be interlinked. A well woven website web site gets a better page rank in Google.
• Every web page should have a link that directs users to the most important web page of your website or the product page.
• The web page should have high and rich quality information.
• Submission of your web site to different web directories and reference site too helps in increasing the page rank.
• Make available the RSS – Rich Site Summary. Your RSS feed will get indexed by popular blog search engines.
• Links from other high quality websites linking to your website makes a big impact on the page ranking.
• Getting highly ranked sites to link to yours will improve your ranking more than getting many poorly ranked sites to link to yours.
• You should check the site that links back to your web site.
• If possible translate your website in other languages too.

4. Advertising The Web Site

• Determine your budget for the advertising campaign. There are multiple ways of advertising your website………….. Click here to know more.

5. Generating Revenue Using Adsense :

• Your page should have ads relevant to your website. Unrelated links can hamper the page ranking.
• The web site should have links from other web sites which too are relevant to your web site.

The process of increasing the number of visitors to a website by ranking high in the search results of search engine is known as SEO viz. Search Engine Optimization. Adapting SEO techniques surely yields high web traffic to a website. There are high chances of users visiting a website if it ranks high in the search results. It is a common tendency of users that they hardly visit pages other than the first three pages displayed by the search engine. Hence Website ranking is essentially important for attracting traffic.

SEO is the perfect technique to help achieve high rankings on search engine result pages.

Below are few tips adopted by professional SEO companies to direct targeted web traffic of the search engine towards client’s websites.

Keyword Research : Keyword research is the foundation stone of search engine marketing. Keyword is a specific word or a term that leads to the content of your website or the product/s your website offers. One should not waste time in optimizing for a keyword or phrase or a term that users hardly use. There are various keyword research tools available so the keyword research has become simpler and more target based. Google offers a Keyword tool for beginners. Paid subscription tools like Keyword Discovery and Wordtracker too are available.

Now, we are done with the keyword research and have a list of keywords used by web searchers. Now what?

Redo The Website Architecture : The most popular areas or web pages or the web pages that are optimized should get featured in the main navigation on every pages of the website. Navigation is a type of text based website navigation broken in the form of links to a particular web page. With this technique the search engine correctly identifies the most important information that the website owners want to portray. Such links should be available at the main page navigation. This gives an additional weightage to those pages in the search engines ranking formula.

Find Out Which Keyword or Phrases Belong To Which Page : In this step the keyword research that was done in the first step will be handy. Thoroughly go through the main or important pages of the website. After doing this chose atleast six to seven keywords/phrases that best suit those page contents. If the web page has low number of keyword or phrases, the page rank has to bear the impact.

It is recommended that distinct keywords or key phrases should be present on each page, few overlaps would do. As far as possible use different sets of key phrases and key words on every web page of the website. This is because no two people use similar searching techniques, hence using different keywords can yield better results.

Use Of Keyword Rich Title Tags, Meta Descriptions and Marketing Copy : The chosen keyword phrases for each page should reflect naturally and should be visible in the marketing copy of the site. The marketing copy should look official yet descriptive. In other words try and avoid using generic phrases, try to be natural yet focused of the products that you are trying to publicize.

Doing this in the correct manner, can pool in targeted traffic within few weeks.

Measure Success From Targeted Traffic and Conversions : Constantly keep a track of various keywords ranking ranked by the search engines. Google being the main target of SEO companies or professional’s, one should search Google for variety of keyword phrases in the morning. The same search should be carried out in the afternoon and if possible after late evening. Now, measure the difference in the ranking. Though this might not always be helpful, but yes the search engines ranking algorithm can be understood.

SEO`s accomplishment’s can be measured by the traffic that is achieved, and how many visitors get converted into buyers.

After following these steps any website would achieve higher rankings in the search engines. Most of the time the results do not show up immediately, one should be very patient. SEO is a long term plan and results cannot be seen overnight. But it will definitely gain returns as the traffic grows on the website.

In an effort to increase the number of users, search engine Ask gets a facelift.

Ask refocuses its ability to act as a search engine of choice for the one’s asking questions. In the competitive world of search over the web, rivals are looking at ways to set themselves apart from Google.

Ask is more frequently used for searching for specific answers to questions, as the data from the net measurement firm ComScore states.

The makeover has been made in a re-designed site which is faster, an improved search technology and produces more relevant search results. The site has gone live for users in US on the 6^th October and would soon be available on 20^th October for the users in UK. The site is believed to have borrowed design ideas from Google.

Ask declared that they are focusing on a user group between the 35-55 year age group. Ask would focus on tricky questions to be answered, as said by its officials.

Not to forget the fact that in UK, Google holds a market share of 80% while Ask has 2%. Whereas in US Google holds slightly less than 60% and Ask 2%.

Yet there were 46 million searches conducted in August in UK by the users via Ask. Which means one out of five persons used Ask for searching, which is healthy for the search engine.