Microsoft once was involved in manufacturing software only, but now by the changing trend it has also started providing other services such as running a video game industry. Apart from focusing on software it has also started trying hands on the other Industries.

No matter in which Industry Microsoft hops into, but it should learn the skill of focusing onto a particular target. After all, targeting something is a crucial quality. Creating a unique identity is most important.

Its good that Microsoft is trying to make stand in different sectors too, but it should not keep its major identifier apart (Software). With the help of software production, Microsoft has attained a major level, so keeping this level intact if its trying some other sector is always acceptable. It has till now leaded the market of Operating Systems(OS), Office(MS-Office) for enterprises and students common equipments, as we all know.

microsoft_logo-300x240 Microsoft : Not just a software company but also running a Video Game Business.microsoft-office-300x246 Microsoft : Not just a software company but also running a Video Game Business.

I would say that this is a sensible move of Microsoft, as today the world is of web.

But if we analyze, as Microsoft shifted its focus from OS, Apple grabbed the opportunity and made its stand in the market. So now Microsoft cannot claim itself to be a leader in a particular sector. As Apple declares itself to be a hardware firm, Google as an online service provider and a mobile provider, Microsoft too should declare its identity.

According to me just being successful is not enough, an identity is essential.