Web Hosting Blog

• 19Oct

  Usability and Search Engine Visibility

  SEO Tutorials, Web Design, Web Development 5 Comments

  Usability of a website and its visibility in search engines both are integral part to achieve success online, you need to design your site keeping your users in mind and find out the factors that can  make your site more viewable. If you care both while developing your website from scratch  it will overall help you in visibility and enhance your web presence. Here are few guidelines;

  

  * You should Create less fancy site and should adhere w3c guideline while developing your website from scratches.

  * Make sure that your web pages should load less than 5 second and avoid using flash which will delay the time of loading.

  * In case you’re using flash, use flash in limitation and also provide HTML version for your users.

  * Also it is important to  check your website on popular browsers to ensure about Cross browser compatibility.

  * It would be best if you use universal name for your menu option like Home, Contact Us,  About Us, Products, and Site Map and avoid using most trendy words.

  * You should position simple text navigation preferably at the bottom for the pages which are quite long such as case studies or pdf file and also add link that point to depth information about your website.

  * You should also reflect your logo to every page and link your logo to your homepage and point a link to your homepage on all internal pages.

  * In case you’re using a large database yous hould consider displaying a breadcrumb trail showing the path from the homepage to the page where the users are.

  * You should also make sure to represent your website with best keywords in your Titles & Descriptions.

  * Add simple text links that search engine robots can follow.

  * If your website has many pages you should set a custom search box on your home page and avoid placing search button for “entire web” otherwise it will drive away your visitors.

  * Create a custom error page through cpanel and display a simple site map or the links to the main section of your site.

  * Use Google webmaster tools & Google Analytics which will help you to diagnose your website and track the stats from different point of view.

  Also Optimization of web pages is most important factor to obtain high search engine rankings, follow Google’s quality guidelines for search engine optimization and do keyword research, link building, and update your website with useful content on regular basis. Also Start Networking using different social sites which will help you in traffic and to enhance your web presence. I’ve covered just couple of factors however you should take holistic approach to refer few Seo resources that can help you to make your web site more viewable because SEO is really a very vast topic.

  Please feel free to add other factors which you think can help to increase the visibility of a website on websphere. :)

  -Bob

• 13Feb

  Understand The Difference Between SEM and SEO

  SEO Tutorials, Search Engine Marketing(SEM), Web Hosting 1 Comment

  The difference starts from the names itself, SEM is an abbreviation for Search Engine Marketing whereas SEO is Search Engine Optimization.

  It’s a very common misconception among the web marketers that SEO and SEM are same.

  
  

  Basically SEO is a small part of SEM. SEO focuses majorly on the on-site and off-site changes and adjustments for producing higher rankings in the search engine results. SEO and SEM goes hand-in-hand, rather if used in combination can generate incredible results in the search engine result pages.

  SEO concentrates on meta tags, titles, keyword density, effective and clean html coding whereas SEM looks into the search engine submission, paid inclusion, directories submission, traditional adds, PPC (Pay Per Click), PPS (Pay Per Sale) and press release. Press release is a clever way of informing people on the Network about your existence.

  
  

  SEO has several file types, one common type is using HTML or XHTML sitemap. XML sitemap is another common type of plain text file minimally containing the URL names.

  SEM requires payments at most places whereas SEO can be a way to make sure that the website gets its share of the free advertising that the search results can provide.

  There are many Web Hosting companies that provide SEO and SEM for your websites.Also, there are some firms that are dedicated in providing dedicated SEO and SEM services.

  The fact is that unless you have plenty of time to spend in research and keeping yourself up to date with the latest trends, you will have to spend a bit of money with either strategy. Even if you get an expert to handle this for you, it will still take a bit of research and trial before you can decide which way to go with your business and whether to combine the two strategies.

  Tags: HTML, Pay Per Click, Pay Per Sale, Search Engine Marketing, search engine optimization, Search Engines Result Pages, SEM, SEM services, SEO, Sitemap, Web Hosting, XHTML, XML

• 14Jan

  Patience Is the Key Tool Of SEO.

  Blogging, SEO Tutorials, Search Engine Marketing 1 Comment

  When trying to bring the website up in the Google listing, individuals must have tremendous patience. Sticking to the basics of SEO (Search Engine Optimization) and constantly working on it surely pays well.

  
  

  

  Blog posting is one of the important ways of getting listed in Google. Fresh and unique content attracts visitors. The more the number of unique visitors, the better and faster is the ranking in Google.

  People blog for various reasons, some for fun, whereas others for money. If there is a steady flow of traffic there isn’t any harm in making money from blogging.

  Below are few reasons for the failure of bloggers able to make money blogging:

  A]  Hosting and Domain Names : This is one of the most important factors in blogging. If one has good quality articles with a lot of readers, but no good search engine ranking then getting hits is something one can only dream of. Blogging platform does not matter, what is important is having very own domain name and hosting. Google usually tends to rank websites with their own domain names than the one’s without. Visibility in search engine is the key to attain success.

  B] Lack Of Patience : Achieving results cannot be seen overnight. One should keep patience of atleast an year. Keep working do not give up. This rule surely repays well.

  C] Topic of The Blog : Correct topic is as important as having the correct domain name. Appropriate is the key to success. If there are many visitors to the web-site per day, then analyzing the page which has the maximizing visitors and putting adds on it can surely gain some revenue. Choosing the right topic, blog about things that is liked or on the topic that the blogger has the maximum knowledge can be effective.

  
  

  Ultimately, a blogger should enjoy blogging as it is the information that you share about the topic you like the most.

  Tags: Blog, Blogging, Search Engine Marketing, search engine optimization, SEO

• 06Jan

  Quick Tips for SEO professionals in Web Hosting business to Cope with Google algorithm in 2009

  SEO Tutorials, Web Hosting No Comments

  The SEO (Search Engine Optimization) has been rapidly becoming a dynamic game. SEO professionals need to become more analytical than ever.

  Here are few quick tips for the SEO professionals in the Web Hosting business:

  1. Document Commencement :- In 2009’s Google algorithm, the date of document commencement of a particular website or a single web-page may be used in various areas of Google. The data might be the registration information, the date Google’s robots first botted the links to the site or the page. The SE (Search Engine) might use this data for the purpose of ranking documents to set up credibility and relevance.

  2. Content may impact on Google Ranking:- The freshness and uniqueness of content of the websites and its web-pages might be a crucial factor in the new Google’s algorithm. So would be the effect of outgoing links as well as the Inbound links (though not that crucial but definitely useful). Google is bound to differentiate between the measurement of real, large, changes in the content with superfluous changes and rank based on this data.

  NOTE: Unique content (No matter Fresh or Stale) should always play an important role in the Google algorithm.

  3. Spam :- Spam has been an ever disturbing problem to the web users and also for the Web Hosting service providers. Google is expected to deploy systems for its detection and prevention from the data collected from :

  - Sites whose ranking increases too increases quickly

  - Growth of non-relevant links

  - The percentage of similar anchor text

  - Google is expected to check the registration information, details of hosts, IP addresses, name servers etc and tally them with the Black List.

  - The rate of gaining links.

  4. Google might Measure :-

  a) Online User Behavior

  - Amount of time spent on a given web-site or web page

  - Click-Through Rate (CTR) of the visitors results in the Search Engines Result Pages (SERP’s)

  b) Information of the Domain

  - Date of Registration

  - Addresses and Names of Administrators and the Technical Contacts

  - Name Server Addresses

  - Data Stability

  - Length of Renewal

  - DNS Records

  - Hosting location and Company

  Tags: 2009’s Google algorithm, google, Google algorithm, search engine, Search Engines Result Pages, SEO, SEO Tutorials, SERP, Web Hosting

• 03Nov

  Web Hosting Customer Service.

  Blogging, Customer Service, Database Hosting, Dedicated Server Hosting, General, Micfo Web Hosting, SEO Tutorials, Search Engine Marketing, Web Hosting, Web Hosting Articles, Windows Web Hosting 1 Comment

  Extraordinary customer service is key to increasing sales and retention of customers.

  Web hosting service provider should pay special attention to customer’s problems and issues related to their websites. If the web hosting company is able to provide professional instant solution to the customers then it helps retain trust of the clients. In short customer satisfaction is very necessary for retention. If the satisfaction level is achieved then it will surely reflect in the sales of the web hosting service providing company.

  The company should have a friendly approach towards customer’s problems. Doing so, the customer might recommend others for hosting their websites with your web hosting service. They might leave a good note by recommending your hosting service on their websites, in forums or through social networking sites etc.

  Web hosting service provider should have a good attitude towards customers. If possible the company should stay in touch with the customers, not all (logically not possible) but may be with the important one’s atleast. This would make the customer feel valuable. You can offer them some free subscriptions and can assure them support for the smallest help. This will help build trust between your hosting service company and the customer. You can store their e-mail address or contact number’s which can help you contact them in case there is a problem with your web servers. Informing them the problem can keep the client stay calm and he can be rest assured that you are aware of the problem and you are working on it to sort the problem. If the problem takes long time for restoration of the server you can update the client and give an approximate time of restoration. If an advanced intimation is given by you to the client then they might be thankful to you for the responsiveness. The reason to do this is because the customers can inform its web-site visitors that the site is down for the purpose of maintenance or something similar.

  Web hosting customer service should also try level best to answer to all queries asked to you.

  To provide the best customer service the web hosting company should have highly skilled staff that can solve customer queries and problems. The customer should never feel neglected.

  The web hosting service provider should keep the customer relations website on a different server, which will help you communicate with the customers in case your server fails. The support staff should have a professional and friendly attitude towards every customer.

  Sending greetings and wishes will help build a strong relationship with the clients.

  The bottom line is “The Customer should be kept HAPPY”.

  There might be many other ways to provide better customer service, one needs to think from the clients perspective.

  

  

  By following these simple guidlines your web hosting service will definately attain good heights.

  Tags: customer queries, Customer Service, SEO, Web Hosting, Web hosting customer service, web servers, website

• 23Oct

  Develop Your Own Website Keeping These Points In Mind.

  Computer, General, SEO Tutorials, Search Engine Marketing, Web Design, Web Development No Comments

  Here are a few tips to remember while developing website of your own.

  1. Creating Content

  2. Getting listed

  3. Improving your page rank

  4. Advertising the website

  5. Generating revenue using Adsense.

  1. Creating Content :

  • Create useful rich quality material beneficial for the users. Put yourself in the user’s shoes and then think what contents can be helpful for the user.
  • Design the website for the users and not for the search engine’s spiders and bots. The titles, anchor texts and tags should be relevant and descriptive.
  • The information should be available in many ways such as quick reference links, tutorials, printing access, forums, blogs, etc.
  • The title of the page should give an idea of the page contents.
  • Make good use of the keywords and phrases that users are more likely to search.
  • Make a logical design of the web site. Interlink pages. If the web page has links then they should open in a different browser.
  • The web site should have a site map for Google to understand the structure of the web site.
  • Web page should be kept short, the data in it should be precise.
  • As much as possible try and avoid dynamic content such as Java Scripts, Flash, DHTL etc as the search engine bots index a plain text or html page much easily. It is a possibility that Google spiders may not index such pages.
  • Spellings should not be incorrect.
  • There should be a provision where users can give their feedback.
  • Remove broken links if any.

  2. Getting Listed (Listing Your Web site)

  • After registering your domain on the Internet you should submit it to Google using .

  3. Improving Your Page Rank

  • Pagerank is Google’s system of ranking web pages.
  • Pages should be interlinked. A well woven website web site gets a better page rank in Google.
  • Every web page should have a link that directs users to the most important web page of your website or the product page.
  • The web page should have high and rich quality information.
  • Submission of your web site to different web directories and reference site too helps in increasing the page rank.
  • Make available the RSS – Rich Site Summary. Your RSS feed will get indexed by popular blog search engines.
  • Links from other high quality websites linking to your website makes a big impact on the page ranking.
  • Getting highly ranked sites to link to yours will improve your ranking more than getting many poorly ranked sites to link to yours.
  • You should check the site that links back to your web site.
  • If possible translate your website in other languages too.

  4. Advertising The Web Site

  • Determine your budget for the advertising campaign. There are multiple ways of advertising your website………….. Click here to know more.

  5. Generating Revenue Using Adsense :

  • Your page should have ads relevant to your website. Unrelated links can hamper the page ranking.
  • The web site should have links from other web sites which too are relevant to your web site.

  Tags: bots, google, Interlink, Pagerank, RSS, search engine, spiders, website development

• 17Oct

  Drive Search Engine Traffic To Your Website Using SEO.

  General, SEO Tutorials, Search Engine Marketing No Comments

  The process of increasing the number of visitors to a website by ranking high in the search results of search engine is known as SEO viz. Search Engine Optimization. Adapting SEO techniques surely yields high web traffic to a website. There are high chances of users visiting a website if it ranks high in the search results. It is a common tendency of users that they hardly visit pages other than the first three pages displayed by the search engine. Hence Website ranking is essentially important for attracting traffic.

  

  SEO is the perfect technique to help achieve high rankings on search engine result pages.

  Below are few tips adopted by professional SEO companies to direct targeted web traffic of the search engine towards client’s websites.

  Keyword Research : Keyword research is the foundation stone of search engine marketing. Keyword is a specific word or a term that leads to the content of your website or the product/s your website offers. One should not waste time in optimizing for a keyword or phrase or a term that users hardly use. There are various keyword research tools available so the keyword research has become simpler and more target based. Google offers a Keyword tool for beginners. Paid subscription tools like Keyword Discovery and Wordtracker too are available.

  Now, we are done with the keyword research and have a list of keywords used by web searchers. Now what?

  Redo The Website Architecture : The most popular areas or web pages or the web pages that are optimized should get featured in the main navigation on every pages of the website. Navigation is a type of text based website navigation broken in the form of links to a particular web page. With this technique the search engine correctly identifies the most important information that the website owners want to portray. Such links should be available at the main page navigation. This gives an additional weightage to those pages in the search engines ranking formula.

  Find Out Which Keyword or Phrases Belong To Which Page : In this step the keyword research that was done in the first step will be handy. Thoroughly go through the main or important pages of the website. After doing this chose atleast six to seven keywords/phrases that best suit those page contents. If the web page has low number of keyword or phrases, the page rank has to bear the impact.

  It is recommended that distinct keywords or key phrases should be present on each page, few overlaps would do. As far as possible use different sets of key phrases and key words on every web page of the website. This is because no two people use similar searching techniques, hence using different keywords can yield better results.

  Use Of Keyword Rich Title Tags, Meta Descriptions and Marketing Copy : The chosen keyword phrases for each page should reflect naturally and should be visible in the marketing copy of the site. The marketing copy should look official yet descriptive. In other words try and avoid using generic phrases, try to be natural yet focused of the products that you are trying to publicize.

  Doing this in the correct manner, can pool in targeted traffic within few weeks.

  Measure Success From Targeted Traffic and Conversions : Constantly keep a track of various keywords ranking ranked by the search engines. Google being the main target of SEO companies or professional’s, one should search Google for variety of keyword phrases in the morning. The same search should be carried out in the afternoon and if possible after late evening. Now, measure the difference in the ranking. Though this might not always be helpful, but yes the search engines ranking algorithm can be understood.

  SEO`s accomplishment’s can be measured by the traffic that is achieved, and how many visitors get converted into buyers.

  After following these steps any website would achieve higher rankings in the search engines. Most of the time the results do not show up immediately, one should be very patient. SEO is a long term plan and results cannot be seen overnight. But it will definitely gain returns as the traffic grows on the website.

  Tags: search engine, Search Engine Marketing, search engine optimization, SEO, SEO Tutorials

• 15Oct

  Search Engine Optimization Techniques.

  General, Micfo Web Hosting, SEO Tutorials, Search Engine Marketing, Web Hosting No Comments

  If a particular website has high web traffic is equally harmful to having less traffic.

  Any website should yield a search result which is required by the user and not any irrelevant web link should be showed.

  

  Controlled Web Traffic

  Any website is measured on the web traffic that it receives. The analysis of the statistics can help improve the traffic on a website. The key is targeted traffic. Web users or web surfers should get relevant search results.

  Sometimes websites may get huge traffic due its popularity, in this case the traffic needs to be cut down by providing limited access to the users by giving memberships for the sites.

  

  There should be an in-depth analysis of the website trends, this can help you understand which web pages are most popular and how this polarity can be converted to generate revenue.

  Some web pages can be completely blocked for specific web traffic to prevent the users to gain access to sensitive data and reduce the chance for the hackers to hack into the website. This can be done by blocking certain IP addresses.

  The website traffic can be directed to specific web pages for Enhancing Web Traffic.

  .

  Tags: controlled web traffic, SEO, web link, web traffic

• 12Jul

  Optimize For Yahoo! Search

  Micfo Web Hosting, SEO Tutorials No Comments

  Yahoo! is the second biggest major engines after Google, it includes very large network of websites. However the algorithm differs from Google and MSN but focusing on few more factors outside the prototype optimization technique you can obtain good position in Yahoo and as well increase your visibility. Along with the on-page and off page optimization technique the following tips will help you to optimize your site better in Yahoo!

  Yahoo! Site Explorer: Yahoo site explorer is more vital than ever. All you needs to submit your website to Yahoo’s site explorer. Yahoo! site explorer help you to retrieve information about the pages linking to a particular page or pages within a domain. You can locate your indexed web pages and the links to your sites, as well as delete pages in the index or rewrite dynamic URLs. This is great tools to keep track on incoming links and explore your site.

  Yahoo Answer: Great way to find and share information and improve your social networking skills, and understand well your niche. Yahoo Answers deals with one-off question answering. You can get chance to promote your site tactfully especially if you’ve range of website of different genre. There’s a corpus of knowledge growing there organized into different categories, you can share your knowledge and skills with others in specific topics which help you to expertise in your field.

  Yahoo! Video: You can use Yahoo video the same way you use youtube videos, you will need a Yahoo i.d. to get started with. Here is chances that you can include some of the most relevant keywords in the listings such as in your video’s title, description text, and using the tags into the category.

  Flickr Photos: Flickr images are now part of Yahoo’s Search engine result pages, you can use alt text images adding relevant keywords in titles, description, it would be better suited as a caption, or within the title attribute and tags. For using this feature you will need a Flickr account through yahoo!

  Yahoo Groups: This is a large, thriving service from Yahoo! which offers free mailing lists, photo & file sharing, group calendars and more method to establish interaction with people. You can discuss hot topics, share interests, join online communities and  expand your visibility.

  Yahoo! Upcoming: If yours have news based site or if you are looking for any announcement than Yahoo Upcoming is a great tool to announce your news or event. It help you like a press release. Yahoo upcoming has also an added feature, your content travel very fast through the site which are affiliated to them and interest groups. You can use effective keywords that will help you in yahoo search results too.

  MyBloglog: It is great blogger community now owned by yahoo, the community is based in part on interactions facilitated by a popular web widget that many members install on their blog, you can sign up for free accounts on MyBlogLog and can initiate a blog community for one or more blogs as an author, the widgets also contain links to visiting members’ community pages, and are one way in which users connect with one another.

  Web site optimization takes always a different new approach the way the search engine changing their algorithm, few method could be hit or miss, however you’ll need to find something new that can work out effectively.

  Undergoing MyBlogLog Verification

• 15Dec

  Google released AdWords Editor 5.0

  SEO Tutorials, Search Engine Marketing 1 Comment

  The new features include the following;

  * Save your search: you can use the ‘name this search feature through the advanced search and save the setting for up to eight searches.

  * Local Business Ads: You can view, add and update your local business ads with the new local business ads tab.

  * Export picker: Select specific campaigns and ad groups to export to CSV.

  * Draft account: you can share the draft account with other AdWords Editor users, to post, export the account for archiving, then import it into a non-draft account.

  * Targeting Default Campaign: You can target your new campaigns through the Tools menu > Settings, and specifying a language and location.

  * Quickly error finder: You can see splats at the top of the affected tabs in case of any error or warning.

  Apart this you can view more rows in the data and review proposed changes throughout the error descriptions. For more changes and improvement you can check the Adword Editor Release Note.

« Previous Entries