The difference starts from the names itself, SEM is an abbreviation for Search Engine Marketing whereas SEO is Search Engine Optimization.
It’s a very common misconception among the web marketers that SEO and SEM are same.
Basically SEO is a small part of SEM. SEO focuses majorly on the on-site and off-site changes and adjustments for producing higher rankings in the search engine results. SEO and SEM goes hand-in-hand, rather if used in combination can generate incredible results in the search engine result pages.
SEO concentrates on meta tags, titles, keyword density, effective and clean html coding whereas SEM looks into the search engine submission, paid inclusion, directories submission, traditional adds, PPC (Pay Per Click), PPS (Pay Per Sale) and press release. Press release is a clever way of informing people on the Network about your existence.
SEO has several file types, one common type is using HTML or XHTML sitemap. XML sitemap is another common type of plain text file minimally containing the URL names.
SEM requires payments at most places whereas SEO can be a way to make sure that the website gets its share of the free advertising that the search results can provide.
There are many Web Hosting companies that provide SEO and SEM for your websites.Also, there are some firms that are dedicated in providing dedicated SEO and SEM services.
The fact is that unless you have plenty of time to spend in research and keeping yourself up to date with the latest trends, you will have to spend a bit of money with either strategy. Even if you get an expert to handle this for you, it will still take a bit of research and trial before you can decide which way to go with your business and whether to combine the two strategies.
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