Usability of a website and its visibility in search engines both are integral part to achieve success online, you need to design your site keeping your users in mind and find out the factors that can make your site more viewable. If you care both while developing your website from scratch it will overall help you in visibility and enhance your web presence. Here are few guidelines;
* You should Create less fancy site and should adhere w3c guideline while developing your website from scratches.
* Make sure that your web pages should load less than 5 second and avoid using flash which will delay the time of loading.
* In case you’re using flash, use flash in limitation and also provide HTML version for your users.
* Also it is important to check your website on popular browsers to ensure about Cross browser compatibility.
* It would be best if you use universal name for your menu option like Home, Contact Us, About Us, Products, and Site Map and avoid using most trendy words.
* You should position simple text navigation preferably at the bottom for the pages which are quite long such as case studies or pdf file and also add link that point to depth information about your website.
* You should also reflect your logo to every page and link your logo to your homepage and point a link to your homepage on all internal pages.
* In case you’re using a large database yous hould consider displaying a breadcrumb trail showing the path from the homepage to the page where the users are.
* You should also make sure to represent your website with best keywords in your Titles & Descriptions.
* Add simple text links that search engine robots can follow.
* If your website has many pages you should set a custom search box on your home page and avoid placing search button for “entire web” otherwise it will drive away your visitors.
* Create a custom error page through cpanel and display a simple site map or the links to the main section of your site.
* Use Google webmaster tools & Google Analytics which will help you to diagnose your website and track the stats from different point of view.
Also Optimization of web pages is most important factor to obtain high search engine rankings, follow Google’s quality guidelines for search engine optimization and do keyword research, link building, and update your website with useful content on regular basis. Also Start Networking using different social sites which will help you in traffic and to enhance your web presence. I’ve covered just couple of factors however you should take holistic approach to refer few Seo resources that can help you to make your web site more viewable because SEO is really a very vast topic.
Please feel free to add other factors which you think can help to increase the visibility of a website on websphere. :)
-Bob
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